Wednesday, May 19, 2021

How to Lose Money in Real Estate Like a Rock Star – The Hollywood Edition

As a full-time house voyeur, it is important to follow the LA market. This is where celebrity and single family combine in one multi-million dollar frenzy. Nor Cal may have expensive homes, but for the most part they are about as sexy as Mr. Roger’s sweater.

A few celebrities have a reputation for real estate savvy, such as Ellen DeGeneres, Arnold Schwarzenegger, and Jeremy Renner. However, most simply make the news when they buy or sell a home. Recently, a few celebrity sorts had this distinction.

First, in the final blow to the most contentious mega mansion ever conceived by a true Hollywood archvillain, Mohamed Hadid sold his incomplete Bel Air project for 8.5 million. As part of the deal, the structure must be removed, a demo job that won’t come cheap. On the upside, it would be difficult to piss off the neighbors more than the last developer, so you are riding in there as a bit of a white knight. This never hurts when you are dealing with some well-funded, and clearly legally savvy, adjacent owners.

Hadid has thus demonstrated how to take a piece of perfectly good land, invest years of your life and millions of dollars into its development, and walk away in bankruptcy. This is how the pros lose big. It also is a reminder of one of the key differences between spending 45 million on a trophy house and a Picasso. When the government decides to start breathing down your neck, you can’t just roll the thing up and take it to a safe deposit box in Switzerland.

When amateurs lose money on real estate it usually isn’t that extreme. But celebrities losing money on the resale of their house is surprisingly common. This week we examine the case of Motley Crüe drummer, Tommy Lee.

The property in question was purchased by the performer for 5.85 in 2007, per an article compiled by Realtor.com. It looks exactly like the kind of home you should own if you are a rock star. There is a pool taking up most of the yard, a movie theater with concession stand, retractable roof, and tricked out recording studio. Its style is bold and elaborate, and one would expect, customized a great deal by Tommy Lee.

https://www.redfin.com/CA/Calabasas/24359-La-Masina-Ct-91302/home/3511704

Unfortunately, in doing so he broke many a cardinal rule in real estate. For one, he now has the most expensive house on a block of similar houses. The house is a unicorn amongst a stable of dull, identical ponies. It is twice as large and exponentially fancier.

Further, there is too much style. It is a tall ask for a buyer to absorb it whole. However, renovating almost 10K sq ft is not for the faint at heart.

Additionally, let’s consider the main buyers of houses of houses located in the Westridge development in Calabasas. Google map reveals it to be exactly the kind of place family buyers flock to live, and rock stars fear to tread. Tommy Lee, while clearly building a home he could enjoy to the fullest, was also actively constructing a toddler deathtrap destined to drive away buyers in droves.

And finally, in what I can only assume was the coup de gras to the whole “Build-Your-Dream-Home-And-Hold-Forever” strategy, Tommy Lee fell in love. While the house in question has been on and off the market since 2016, this month he went ahead and closed on a new one in Brentwood for 4.15. One can only imagine the new Mrs. appreciates a fresh start in a new space two years on from the wedding.

As for the fate of the one on the market?

Yikes.

This could take a while without a major price cut or change in marketing strategy. Buyers for such a product are few and far between. On the upside, Tommy Lee doesn’t seem to be suffering all that much financially over the matter. Blowing a few million on a sick pad an walking away at a loss without missing a beat? Nothing more rock star than that...

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